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Learn about recent marketing trends.
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by 2x! So what exactly is[…]
In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing. Over the[…]
Last week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how[…]
John Mueller, a Google Webmaster Trends Analyst, announced that Google is migrating all their official blogs off the blogspot.com domain name and onto the more official googleblog.com domain name. The reason is to help users understand that these are official blogs managed and operated by Google. The migration began with Google’s very own Google Webmaster[…]
Google is constantly testing new design elements, but over the past few months they’ve been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled out permanently. Here’s[…]