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Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the[…]
Step by Step Instructions Step 1: To add your business information to Google Maps, Search, and other Google properties, you’ll need to create a Google My Business listing (or get access to one, if it already exists). Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free. Step[…]
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by 2x! So what exactly is[…]
In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing. Over the[…]